KANSAS CITY, MO—MAY 9, 2025––Hot Iron Health, a Spectrum Science company, announces today that PM360 has named Marisa Larkin as one of the 2025 PM360 ELITE 100 in the Leaders of the Future category. PM360 is the premier information resource for marketing decision-makers in the pharmaceutical, biotech, diagnostics, and medical device sectors. Now in its eleventh year, the PM360 ELITE (Exceptional. Leaders. Innovators. Transformers. Entrepreneurs) represent the most influential people and teams in the healthcare and life sciences industry today. Click to read Marisa’s profile.

Hot Iron Health is a strategic healthcare consulting firm known for breaking down complex client challenges into actionable and attainable solutions. The firm offers comprehensive strategic healthcare expertise for brand-building optimization and communication to pharmaceutical, medical device, biotech, and animal health industries.

“I am incredibly honored to be named among PM360’s ELITE 100 as a ‘Leader of the Future,’” says Marisa Larkin, MPH, Manager, Client Strategy. “This recognition is truly a reflection of the incredible people I’ve had the privilege to learn from and work alongside, which makes it even more meaningful and has inspired me to keep pushing boundaries and leading with purpose!”

Nominees for the award are evaluated based on their accomplishments; testimonials from their bosses, clients, and colleagues; and supporting evidence that reflects the impact of their efforts. Ultimately, the ELITE 100 represent a group of individuals and marketing teams who have made a significant impact on the healthcare industry throughout their careers or show great promise as future leaders based on what they have achieved so far.

“The life sciences and healthcare industries are constantly evolving, and we need visionary leaders like this year’s ELITE 100 to propel us forward,” said Anna Stashower, CEO and Publisher of PM360. “These changemakers are launching bold new ventures, championing sustainability in pharma and life sciences, and harnessing data and tech to reach even the most overlooked patient groups. They’re not only transforming patient care—they’re inspiring the next generation of ELITEs to lead with heart, challenge the status quo, and create a better, more compassionate future for our industry.”

About HIH

Hot Iron Health, a Spectrum Science company, is a boutique healthcare strategy firm specializing in delivering world-class thinking, brand building, and optimization. The firm’s client-focused approach delivers customized strategies that drive brand performance and accelerate brand success for pharmaceutical, medical device, biotech, and animal health clients. Visit HotIronHealth.com.

About PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment. The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read. By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game. Visit PM360.

Press Release

Spectrum Science Acquires CrowdPharm and Hot Iron Health

Latest acquisition features disruptive model designed to solve for gaps in traditional advertising offerings and help accelerate innovation for pharma and life science clients navigating today’s modern marketplace

WASHINGTON, DC and KANSAS CITY, MO (November 20, 2023) – Spectrum, an independent, integrated healthcare and scientific marketing, communications, media and strategic services firm focused on the pharmaceutical, biotech and broader life science industries, today announced the acquisition of CrowdPharm, a full-service healthcare advertising company and its partner consultancy, Hot Iron Health. Details of the transaction were not disclosed.

The acquisition solidifies Spectrum’s growing work in promotional engagement and advertising, and formally establishes Spectrum’s strategic advertising and consulting pillar, leveraging CrowdPharm’s disruptive delivery model to help clients meet today’s marketing challenges with more impact and efficiency. The acquisition also brings HIH’s strategic advisory and consulting services to bear for clients navigating a complex market. The advertising and consulting pillar will be led by Mike Myers, managing director and partner of CrowdPharm, who will serve as president and lead day-to-day operations.

“We are delighted to welcome the extraordinary CrowdPharm and HIH teams and their powerful, one-of-a-kind model to sourcing talent and servicing clients in a bespoke fashion, at incredible pace and value,” said Jonathan Wilson, CEO of Spectrum. “In today’s evolving market, health and life science clients can’t afford to stick with the status quo. They need strategic and creative solutions that are fast, effective and resourceful. With Spectrum’s newly established advertising and consulting pillar, built on the backbone of our strategy, innovation and creative capabilities, and now fueled by CrowdPharm and Hot Iron Health’s pioneering approach, we can bring the transformational solutions our clients need to break through in today’s market.”

This acquisition enhances Spectrum’s current capabilities in several critical ways, including expanding the firm’s existing client base, as well as adding key advertising and consulting talent to its roster.

“We are incredibly proud of our team and the company that we’ve been able to build. Since day one, we’ve been focused on offering an evolved approach to healthcare marketing that enables clients and their brands real-time access to the abundance of strategic and creative talent around the world,” says Mike Myers, managing director and partner of CrowdPharm.

“Critical to our success has been a commitment to both innovation and evolution, in service of our people and for our clients. Joining the Spectrum team means that we can continue to provide game-changing, strategic advertising and consulting solutions on an even larger scale, to more clients around the world.”

This is the first acquisition Spectrum has completed since its strategic partnership with Knox Lane earlier this year. The addition of CrowdPharm and HIH’s capabilities strengthens Spectrum’s fully integrated suite of strategic services, including marketing, communications, medical communications, clinical trial recruitment and retention, and consulting. The acquisition also provides access to more than 8,300 members of the CrowdPharm and HIH global talent network.

About Spectrum
Spectrum is an integrated marketing, communications and media firm like no other. An independent, full-service organization with end-to-end capabilities, Spectrum’s team are experts in healthcare and science—focused on strategic engagements that leverage human-centered insights, motivating creative, innovative storytelling and technology to reach audiences where they are with the content they need and want. In 2023, Spectrum was named North America Healthcare Agency of the Year by PRovoke Media and won the Heart Award from Med Ad News for its commitment to philanthropy and social causes. Spectrum offers global reach as the US partner and chair of Global Health Marketing & Communications (GHMC). For more information on how Spectrum goes Beyond the Science Quo, visit www.spectrumscience.com, or follow us on LinkedIn, Twitter and Instagram.

About CrowdPharm and Hot Iron Health
CrowdPharm, a Spectrum Science company, is a full-service advertising agency led by industry veterans and fueled by the largest network of global talent anywhere. Innovative technology enables the agency to deliver an abundance of original strategic and creative solutions and provide a flexible force of talent with experience that spans startups, orphan products, blockbusters, and primary care. With 8,300+ members across 127+ countries, the agency is ready to develop compelling brand communications in healthcare, medical, and pharmaceutical marketing for pharmaceutical and biopharma companies. Learn more at www.crowdpharm.com.

Hot Iron Health, a Spectrum Science company, is a healthcare strategy firm that delivers world-class thinking. Whether designing a market-shaping strategy or developing in-depth portfolio optimization plans, Hot Iron Health’s team leverages financial modeling and diverse data sets to deliver the highest level of client-focused—and ultimately patient-focused—planning and thinking across the entire commercial life cycle of a brand. Learn more at www.hotironhealth.com.

About Knox Lane
Based in San Francisco, Knox Lane is a growth-oriented investment firm comprised of a team of accomplished investors and operators with a shared work history and a strong track record of partnering with leading companies to accelerate transformational growth. Knox Lane seeks to provide support across a number of business components, including human capital, brand management, end-to-end digital transformation, sourcing, supply chain and logistics, strategic acquisitions and business development. For more information, please visit www.knoxlane.com.

Press Release

HOT IRON HEALTH NAMED ONE OF THE MOST INNOVATIVE STARTUPS OF 2022 BY PM360

KANSAS CITY, MO—December 15, 2022—Hot Iron Health, an independent healthcare strategy firm specializing in brand building and optimization, has been named one of the most innovative startups in 2022 by PM360, a leading trade magazine for marketing decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries.

Hot Iron Health was selected as part of PM360’s 11th Annual Innovations Issue published each December. This issue was established to serve as a guide to the year’s most innovative companies, startups, divisions, products, services, and strategies from within the healthcare and life sciences industries. The comprehensive overview of the year’s most innovative achievements in these 6 categories helps other companies in the industry find potential partners and offerings that can help them advance healthcare and life sciences.

“Our goal for this year’s edition of our annual Innovations Issue was to highlight those in our industry who continue to think big as we emerge from the impact of the pandemic,” says Anna Stashower, CEO, Publisher, and Editor-in-Chief of PM360. “Each of this year’s selections fulfills that goal by delivering big ideas that are resulting in exciting developments across the industry, which can include new therapies, healthcare technology, marketing solutions, clinical trial programs, methods to boost adherence, and much more.”

PM360 received hundreds of submissions from across the healthcare and life sciences industries. The editorial staff of PM360 evaluated each submission and selected their picks for the most innovative, regardless of category. Ultimately, 46 total innovations were featured in the issue. Within the Startup category, a total of 8 startups were featured.

Hot Iron Health offers comprehensive strategic expertise for brand-building optimization and communication to pharmaceutical, medical device, biotech, and animal health industries. The firm delivers clients strategic insights, planning, and leadership that will help them as they drive brand success throughout the stages of a brand’s life cycle.

About HIH
Hot Iron Health is an independent healthcare strategy firm specializing in brand building and optimization. The firm’s client-focused approach delivers customized strategies that drive brand performance and accelerate brand success for pharmaceutical, medical device, biotech, and animal health clients. Visit HotIronHealth.com.

About PM360
PM360 is the premier, must-read magazine for marketing decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal’s targeted and insightful editorial focuses on issues directly impacting critical decision-making, including planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read. By providing a full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.

For more information, contact:
Lori Goodale
VP, Director of Marketing and Corporate Communications
518.366.7230
lorigoodale@hotironhealth.com